Adam White

Dedicated to performance analysis, development and sport science

I enjoy being able to provide a huge range of cyclists and triathletes with advice and knowledge gained from a life and career devoted to human anatomy, physiology, biomechanics and performance improvement. No matter your level of skill or ability or background- newcomer to veteran racer- I am always happy to help.

Based in Reading, Berkshire I am ideally placed to offer my comprehensive bike fitting and coaching services to riders from across the country.


Treat Every Rider as Unique

My philosophy is really very simple; to treat every rider as unique. The principles below are critical when bike fitting, analysing a physiology testing session or working with a coaching client.

Aches and pains

I use my experience in anatomy, physiology and biomechanics to understand the challenge presented by each individual client. Whether that is resolving an aching low back or a painful knee.

Psychological challenges

I understand the feelings of an athlete, which comes from my own experience as a rider and racer. The wealth of experience I have gained in that time that has been enhanced by diverse client history, studies and qualifications.

Formula free approach

My initial start in bike fitting was performing fits without the use of any technology so I use it to enhance and understand my observations. The latest tools and systems simply allow me to assess what changes need to be made (or what needs to be left alone).

Innovative solutions

I make use of cleat wedges, shims, customised insoles and many more tools and tricks that I have developed over my bike fitting career to provide the most comprehensive and effective fitting service around.


Learning and Development

My commitment to continued learning and research across sport science as well as my enthusiasm for the latest technology and products allows me to offer a unique service to any customer.

"He takes time to give a
thorough, detailed and personal service"

Check out the reviews

I spend a great deal of time reading the latest journal articles in biomechanics, physiology and sports science but I also look for new ways in which to utilise and adapt equipment, research and learn from other sports and backgrounds to my bike fitting and coaching.

Personalised experience

No formulaic methods. Just attention to detail.

Customer support

Receive dedicated post-fit support and coaching communication.

Learn together

You have access to reports and data. I'll explain everything along the way.

Everything you need

Feel confident about reaching your goals


Customers and Success

No matter your background or experience you can expect the same treatment and dedication to enhancing your performance across riding position, nutrition, training camps and 'race-day' tactics.

Diverse clients and achievements

My expertise has been enlisted by a wide range of cyclists such as elite competitors at Ironman 70.3 world championships and representatives of Great Britain at the age group triathlon World Championships. I have worked with riders from the British Cycling Junior Academy as well as cyclists from national and regional race teams.

Over a decade of experience

I enjoy the challenges my diverse customer base brings and I find that the novice riders benefit from the aspects of my fitting that I apply to elite riders and vice versa.

Riding Happy Again

"It is no understatement to say Adam's help and the resulting freedom I now feel about cycling again has transformed this aspect of my life."

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Best Money I Have Spent On Cycling

"Completely changed the set up of my bike and attempted a 170 mile trip after a week and had never felt better, more power and more comfortable."

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Qualifications and Memberships

I have been providing bike fitting, coaching and performance analysis for a over a decade. My passion for cycling and sports science background are key aspects to the services I provide.

Brunel Univeristy Logo

BSc (Hons) Sport Sciences

Sport science (Human Performance) graduate relating to athletic development on physiological, biomechanical and psychological levels.

Retul Bike Fit Logo

Retul Certified Bike Fitter

Retül stands for being the most technically advanced bike fitting technology on the market.

British Cycling Logo

British Cycling Accredited Coach

British Cycling is the main national governing body for cycle sport in Great Britain.

Maximise your cycling

Find out how you can improve your position and optimise training